Tony works with small to medium sized businesses in South Yorkshire and the North Midlands. He is the Principal and Managing Director of AEON Financial Services and his areas of expertise include key person insurance, group policies and investments. With a degree in business studies and over 30 years of relevant financial experiences, Tony has solutions for all aspects of business finance.

Tony Long

Principal And Managing Director

Tony Long

Tony Long has been the Managing Director of AEON since 2002 when he and his wife bought the business from its previous owners.

Areas Of Expertise:

  • Wealth management and portfolio planning
  • Pre and Post retirement planning.
  • Group policies
  • Key person and share protection plans
  • Company sponsored private medical insurance

Tony works mainly with high wealth individuals and the owners of small to medium sized businesses.


BA (Hons), Dip PFS

Financial Background

After completing a degree in Business Studies at Sheffield University, Tony began his career with Lloyds Bank in 1979. He worked in Lloyds securities and mortgage department, progressed to the role of Assistant Bank Manager and subsequently became one of two Financial Planning Consultants covering the South Yorkshire and South Humberside Region.

Tony left the Bank in 1990 to work as a self-employed financial adviser. He became an Independent Financial Adviser working via AEON Financial Services Ltd in 1996 and purchased the business in 2002.

Personal Background

Tony is married with three children; Josephine, his eldest daughter, is part of the AEON team.

His hobbies include playing racquetball, travelling in the family motorhome and sky diving.

Contact Details

135B Bawtry Road
South Yorkshire
S66 2BW

T: 01709 730600